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ICONIC
Evolution

1:1 | Bespoke | 6mths+

You’ve got an in demand program and the wild ambition to make it ICONIC you’re just looking for the strategic steps AND the partnership to make it happen

ICONIC: (adj) :
widely known and acknowledged especially for distinctive excellence
an iconic writer, a region's iconic wines, an iconic program

Smiling Woman at Work
You’ve done it all. You’ve scaled your business with a group program that people love, where you can confidently market and sell it, and a team to support you. Now you’re wondering- is this it?

 

The reality is, you're so caught up in the day to day running of your business and juggling it with the demands of your busy life that its hard to imagine anything other than right now. But you can't help feeling it's all a bit stagnant

You've tried the group programs and masterminds in search of something different. But it all feels a bit repetitive and frankly, boring

 

You want new ideas, fresh perspectives- a different direction than your peers. Something to reinvigorate your business again. But ideally without having to do MORE. 

What if all you desire is right under your nose? Hidden inside your already successful program? 

​​

ICONIC Evolution is a 6 mth+ strategic consulting partnership where we reimagine your program to become a true asset in your business-more reputable, more profitable, more scalable and
all with less you.

We'll craft a bespoke 1:1 consulting package to reconnect with your wild ambitions, evolve your program to become the beating heart of your business and bring back that excitement you had when you first started out (not the 1,367 tasks in ClickUp). 

Hi! I’m Rachel, founder of The Program Consultancy.
I get it, there are plenty of people in the online space who can support you with creating great programs- but very few do this kind of work or have my background...

At your level of business, programs are complex- requiring a level of mastery that others just don't have. From my 15 year career in education I bring a depth of expertise that ensures your program is robust enough to be the beating heart of your business- and a true profitable asset. I know what that looks like thanks to my work validating degrees in top UK universities, and also being involved in the quality audits of the universities themselves. I bring innovative curriculum design and delivery thanks to being a fully qualified secondary teacher in challenging outer London schools. AND I also know how to get the best out of your learners (and your team) so that they get your promised results thanks to my time as a Head of History, but also as a mentor to newly qualified teachers. 

But at your level of business you need more than my expertise. I left my thriving teaching career to be more present as a Mum, and became a Certified Online Business Manager, managing multiple 6, 7 and 8 figure businesses, so I have first hand experience of what its like to be in your shoes. THAT was when I saw my clients desperately focused on continuous lead generating, whilst neglecting the learners inside of their programs AND couldn't see the correlation between the two. 

Which led to THIS work. Iconic Evolution is based on established program strategy borrowed from the education sector to ensure your learners are nurtured meaning your program becomes ICONIC and reputable as the go-to in your industry. However, I know you need MORE than just strategy. Thats why our consulting is purposefully designed to IGNITE your business- through a combination of done for you and done with you implementation support- so that we can take the strategic action points and make it a reality. 

Rachel Aiken in a green top with a laptop
Rachel's approach is not only insightful, but also highly personalised. She tailored her strategies and recommendations specifically to my business, ensuring that they were relevant and effective. Her attention to detail and her ability to think outside the box truly set her apart.
Andrea Smith, Thrive By Design Group
Woman being photographed by papparazi

A luxurious level of support where we'll

 

  • reconnect with your wild ambitions so that we know exactly what we're working towards

  • reclaim your unique expertise and thought leadership so that we can identify what sets you apart from your competitors 

  • craft frameworks that detaches clients results from working directly with you so that you can step away from doing ALL the delivery

  • conduct a deep dive program review- so we can see what's working and whats missing for it to become a scaleable, sellable asset (done for you)

  • design your Iconic Activation Blueprint- so that you have a roadmap of all the strategic action points needed to make your ambition reality (done for you)

  • be your guide for you and your team throughout the implementation process (done with you):

  • have fortnightly sessions for workshopping ideas, making decisions and taking action so that we can really make the most of your time

  • share templates and pre-recorded trainings so that you are not starting any work from zero

  • be your thought partner every step of the way- you'll have Voxer support for all those ideas or moments in between calls

  • have a dedicated slack channel for in between questions your team may have when implementing

  • review core work you complete outside of our calls (eg frameworks, curriculums) so that you're confident in the work you're doing

Your successful program is already the beating heart of your business, but it also has so much untapped potential. It’s your business's biggest asset but without its next evolution, it can feel like it's holding you back.

This is the work that makes your business unshakeable- where it can ride economic downturns, changing buying behaviours and algorithm updates because your program is as established and sought after as traditional qualifications. 

Deliverables and investment

Month 1- Ambition and Assessment

  • 90 min session to reconnect with your wild ambition

  • 90 min framework activation session 

  • 1 x done for you deep dive program review

  • 90 min review strategy session 

  • 1 x done for you Iconic Evolution Blueprint

Month 2 onwards- Evolution​​

  • 90 min Iconic Evolution Strategy walk through

  • 2 x 60 minute workshop style sessions each month (on zoom)

  • Mon- Fri Voxer access for in between sessions

  • Templates and trainings to help you easily take action​​​

  • Review of core work that you complete (curriculums, new trainings etc)

  • A dedicated slack channel, for all the questions you and your team have in between calls.​​

Time investment:

  • This is predominantly done with you work, therefore we expect a time commitment to get the work done outside of calls. We suggest a min of 3 hours a week of your time. 

Financial investment: 

  • £15,000 for 6 months partnership 

How to get started: 

  • Simply book a discovery session and fill in the application to see if your program is a good fit for this expansive work. 

Woman working from home
Working with Rachel was such a joy. She helped me develop an idea that had been kicking around in my head for over a year. And gave me the step by step on how to move forward with it.
Sarah Khan- Get Corporate Rehab
Ipad and apple pencil on a white worn desk with a vase of flowers

Finer details

Rachel, you’re UK based and I live in the USA- can we work together?

Yes! All of our work is done virtually. The majority of our clients are in EST and CST time zones. If you are in the US, our calls will be scheduled for early morning (your time). Payments can also be made in USD. 

Why do I need to complete an application when I schedule my strategy session?

We like to do our homework! 30 minutes flies by, so by filling out all the essential details beforehand we can then spend our call uncovering your biggest problem and whether we can support you. 

I was thinking of creating a new program, but would like this level of excellence. Is this possible?

Of course! Our work is bespoke to your business. We will still follow the same process of reconnecting with your ambition and the assessment to see what we can already use from your existing assets. Your Iconic Evolution Blueprint will then be designed around the creation of the new program. 

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