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ICONIC
1:1 Strategic Consulting for women led businesses that want tailor made solutions for their unique journey of growth
​You have a big vision to be the best in your industry at what you do
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You decided your way to scale to multiple six figures is with signature programs and masterminds because you love to teach and to get amazing transformations for your clients.
But you’ve got 99 problems (and the money ain’t one):
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to truly lead in your industry you know your next strategic move is to ace delivery, but you feel unsure where to start, so it stays on your to do list until tomorrow ... .and then before you know it, another quarter has gone by without you working on it.
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it breaks your heart when you have clients who turn up to their first group call full of enthusiasm and then disappear a few months in. You don’t want to have a program that adds to the statistic of 52% completion rates, so you tell yourself they must be wrong fit clients.
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the reason you can’t detach yourself from your program is because you feel you’re letting your clients down as their results are dependent on working with YOU, so you daren’t take those switched off holidays you promised yourself.
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you’re not putting yourself forward for those lucrative speaking opportunities that come your way, because even though you feel like you’re a leader, you’re not positioning yourself as one, so when you do accept a speaking gig, it’s easier to speak about your own journey rather than HOW you get results
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How do you become an Industry Leader?
By changing how you think about your business.
Let me explain.
You may think you have a coaching business.
Or maybe a service based business where you're sharing your expertise.
However, if the way you work with your clients is predominantly through group programs and masterminds, then you have an online education business in disguise.
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Although my strategic consulting has a holistic approach, we always start with making your signature program ICONIC.
This is about difference.
Where you’re not just focused on WHAT your clients learn, but also HOW they learn.
Industry leading programs
- have foundations forged in your expertise
- are designed using tried and tested ideas steeped in neuroscience
- use innovative strategies rarely seen in the online space.
We’re talking about immersive learning experiences that leave your clients
- completing their program and queuing up for your next offer
- fulfilling their payment plans
- raving about you unprompted to their friends
And ultimately positioning your programs as the GO TO in your industry….
All with less YOU.
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And here's the secret: all of this potential is hidden inside your current offers and programs
What would it feel like to:
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GO FROM IN DEMAND TO ICONIC?
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RELIGHT THE FIRE UNDER YOUR ROCKET?
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EVOLVE INTO THE NEXT-LEVEL LEADER WHOSE BUSINESS IS SUCCESSFUL BOTH ON THE OUTSIDE AND THE INSIDE?
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UPGRADE YOUR CLIENT RESULTS ON A MUCH BIGGER SCALE, ALONGSIDE UPGRADING YOUR OWN LIFE?
RECONNECT WITH THAT PASSION YOU HAD WHEN YOU STARTED OUT?
(not the 1,365 tasks in ClickUp).
CONFIDENTLY DELIVER AN EXCEPTIONAL PROGRAM THAT MATCHES YOUR
WILD AMBITION?
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Welcome to
ICONIC
1:1 Industry leading program consulting specifically crafted for ambitious female leaders
and based in neuroscience, where we'll...
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identify your wild ambitions and marry them with your unique expertise to turn it into a teachable philosophy and strategy that will underpin not only your program learning pathway but your future learning ecosystem, creating intellectual property that is so unique you'll become *Professor like* in your industry
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combine my university and schools expertise in innovative curriculum design to create a learning pathway that takes your client along the most direct journey to transformation so that it not only gets better results than everyone else in your industry but that it becomes the *ONLY choice* for your dream clients
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craft a space where your clients can luxuriate in a learning experience that not only inspires action, but bold exploration and deeper discovery. So that they truly immerse themselves in your world and the learning environment you have created positioning your offer as the GO-TO in your industry *think Cambridge style aspirations here*
3 carefully curated phases to take your ambitious vision and make it reality
Phase 1: Leadership
PHASE 1
Activate your uniqueness
ICONIC LEADERSHIP
3 deep dive sessions where we identify what makes you ICONIC, the basis for positioning you as an industry leader and transforming your business in line with your wild ambition.
What to expect
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The aim of this first phase is to identify your wild ambitions and marry it with your unique expertise to turn it into a teachable philosophy and strategy that will underpin not only your program curriculum but your future learning ecosystem, creating intellectual property that is so unique you'll become professor like in your industry.
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We'll determine what it feels like to be the leader of your business and your life. More time to work out? More time to travel? Just more time in general to do the things you love? Let’s factor that in.
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We dive into the business. What results does your current offers get? What are you known for? What do you want to be known for? What is the gap in the market you fill? How do you see yourself becoming the authority in your industry?
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We’ll then tap into your thought leadership. What needs to change in your industry? What works? What are the gaps that others are missing?
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We’ll create your Intellectual Property by discovering your unique framework. This is not surface level marketing tactics. This is deep, thought through, how you work to get results levels of discovery. This will enable you to detach your clients transformations from working directly with you, yet still see your spaces as a place where they’ll create results based on your expertise.
PHASE 2
Translate your uniqueness
ICONIC DESIGN
Where we either evolve your current offer (or use it as a base for something new) that can truly revolutionise your industry because of the depth of learning you provide.
What to expect
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The aim of this phase is to bring a university level of depth to your offer- to create a learning pathway that takes your client along the most direct journey to transformation so that it not only gets better results than everyone else in your industry but that it becomes the *ONLY choice* for your dream clients- but done with my support- so you can confidently ideate and innovate.
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It’s where we take your leadership and use what we uncovered in phase 1 to create a program works with the life you want to lead, the business you want to have and make you an industry leader (through your unique framework).
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This is also about mastery- understanding your role is focused on your expertise and how your clients get results and most importantly how they can get them without you.
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We'll dive deep into designing a learning pathway that’s intentionally crafted to facilitate results for a qualified person and forged in your unique expertise. We'll look at competencies, skills and anything else necessary that will take your client along the most direct journey to transformation.
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We’ll even delve into this- we’ll look at where YOU personally can learn, test and then ADD up to date knowledge, understanding that your program is dynamic- ever changing and evolving as you discover new ideas and ways of doing things. This not only boosts your leadership status, but will also skyrocket your marketing securing your place as the Professor your industry needs.
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I know that deep down you know how to do this work and you've attempted it before but what you're getting in this phase is real industry insight and strategic support so that you're not only innovating BUT you're doing it with reassurance that THIS is how programs should be in your industry. So you can confidently sell knowing that you are creating REAL change for your clients.
Phase 2: Design
Phase 3: Experience
PHASE 3
Position your uniqueness
ICONIC Experience
Where we create an ICONIC learning experience to support the depth of learning and position your offer as industry leading, with next level innovation.
What to expect
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This is about crafting a space where your clients can luxuriate in a learning experience that inspires action, bold exploration and deeper discovery. So that they truly immerse themselves in your world and the learning environment you have created, positioning your offer as the GO-TO in your industry *think Cambridge style aspirations here*.
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Using my Results Mapping™ process, we can identify EXACTLY who you can get results for, which will inform how the experience is created- so that your clients feel so empowered that when the learning part gets tough, they stick with it.
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We'll set your clients up with in depth onboarding so that they can confidently get started as independent and ambitious learners.
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We’ll use neuroscience to craft a luxurious learning experience that inspires bold exploration and deeper discovery. We want your clients to enter your program expecting the usual ‘one size fits all’ approach and instead feel like they’ve just stepped into their personal lounge, with you by their side to do the work required.
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This is not about adding more access to you, but it is about creating continuous contact in unique and innovative ways, so that your clients can't get enough of what they are learning.
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Our calls are for workshopping ideas, making decisions and taking action, however, I’ll also review any work you complete outside of our calls, plus share any templates and resources you may need as we go.
Hi! I’m Rachel,
I get it, there are plenty of people in the online space who can support you with creating great programs- but very few do this kind of work or have my background...
I began my career leading change for inclusivity in the student experience as an elected official in a UK University. I sat on the highest boards, informed decision making, and learned what it took to deliver excellence. This then led me down a path of developing my expertise in top UK Universities- including validating degrees/masters programs (meaning that they delivered on their promise) as well as being involved in audits of the universities themselves. I then used this experience to lead innovative programs for a UK Government Education Project.
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Realising I wanted a more direct impact, I then retrained as a secondary school teacher and within a year became a Head of History in a challenging outer London school. I not only created innovative, engaging curriculums for 11-18 year olds, including GCSE and A-Levels qualifications, but also mentored new teachers to become rated 'outstanding'.
After having my children, I needed more flexibility, so in 2018 ​I started my own business guiding successful online 6, 7 and 8 figure businesses. Coming from a background in education where results are a daily conversation, I was astonished that this was not a priority for ANY of my clients when I first ventured online. So, my mission changed to focus on helping ambitious women like you, create ICONIC learning experiences.​
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I believe good quality experiences are a key driver to get clients results and to make a BIGGER impact in the world with our expertise. YOU have the ability to lead that change- with my help.
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Rachel is an incredible resource, and quite frankly an asset for my programs. She is savvy, experienced, and takes a unique approach to strategy in order to encourage people to think about what matters to them as individuals. Her extensive experience in the education space combined with her online business savviness makes her a secret weapon to enhance any program or experience. If you want an instant value-add for your clients, reach out to Rachel. She's worth it on every level.
Melissa Froehlich- Strategic Business Coach
This 3 month luxurious program of done with you support includes:
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3 x 60 minute action taking calls every month (on zoom)- for workshopping, clarification, accountability, troubleshooting and decision making (9 in total)
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Guidance on pre-work/homework so that we can make the most of our calls
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Review of core work that you complete (curriculums, new trainings etc)
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Any tools or trainings you may need to easily take action​​​
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A personal slack channel, for all the questions you and your team have in between calls, and a place to get my eyes on your work when needed
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Voxer access for when you need to pick my brain or to share a new idea
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£10,000
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The qualifiers
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have an existing program that is getting clients results
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bringing in 5 figure months
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you've done inner work before and you know it's not done yet
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are mission led and willing to disrupt the status quo with your thought leadership/way of doing things
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you're willing to try new things
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take 100% ownership for driving results
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you're in business to truly help a lot of people AND make a lot of money
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you're more concerned with HOW you make your money rather than how much
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you're looking for someone to guide you through this process, not do it for you.
You've got questions, I've got answers
Rachel, you’re UK based and I live in the US- can we work together?
Yes! All of our work is done virtually. The majority of my clients are in GMT, EST and CST time zones. If you are in the US, our calls will be in the morning (your time). Payments are also available in USD.
Why do I need to complete an application when I schedule a call?
We're both busy people, so by getting you to fill out key questions before we speak, I can make sure that we're not wasting your time if you're not a right fit. If you do look like a good fit it means when we get on a call I can answer more of your questions.